Our Businesses

Bakery

Our bakery operations cover Singapore, Malaysia, the Philippines, and Australia. We produce branded packaged bread and unpackaged bread, as well as a wide range of frozen and par-baked specialty French-style breads and pastries.

Branded Packaged Bread

Farmland Bakery plant in Johor, Malaysia, completed in 2017 Robotic arm at the Farmland Bakery plant, Johor, Malaysia

Branded Packaged Bread

Our branded packaged breads are Gardenia and Bonjour. We are the region's leading manufacturer and distributor of the premium Gardenia brand of packaged bread. It is the top selling brand in Singapore, Malaysia and the Philippines.

Each day, Gardenia bread is delivered 'straight from the oven' by our fleet of over 1,400 vans and trucks to nearly 50,000 supermarkets, convenience stores and general trade channels all over Singapore, Malaysia and the Philippines.

Our factories produce almost 1 billion loaves, buns and snack cakes each year. In recognition of our commitment to constant product innovation and excellence, Gardenia has been awarded “Superbrands” status in the Philippines, Malaysia and Singapore.

Singapore

In Singapore, Gardenia has evolved from a humble in-store bakery into two full-fledged automated bakery plants producing more than 200,000 freshly baked loaves and buns daily. For close to forty years, Gardenia has established itself as a household name, producing a wide range of products suitable for all age groups and for any occasion. The Gardenia product range currently comprises more than 55 different varieties of white, wholemeal and specialty breads, buns and wraps, European crusty country breads, and quick frozen par-baked or fully-baked gourmet breads.

Gardenia is associated with qualities such as good taste, freshness, trust and reliability. These brand values have assisted the company to win various accolades. Gardenia was the first bakery in Asia to be awarded the prestigious ISO 9002 Quality Certificate in 1996 and HACCP safety certification in 2001. In 2015, Gardenia’s steadfast commitment to the maintenance of the highest standards of food safety was rewarded when it became the first bakery in Singapore to be awarded the Platinum award from the Agri-Food and Veterinary Authority (AVA) for attaining ‘Grade A’ status for excellence in food hygiene, sanitation and processing for 20 consecutive years, from 1995 to 2014. To-date, Gardenia continues to achieve ‘Grade A’ status annually.

In 2017, Gardenia achieved the status of “Singapore’s Number 1 Selling Bread Brand”, leading the bread industry in the “Total Bread Category” and “Wholemeal Bread Segment” both in sales value and volume, in a survey conducted by The Nielsen Company. The same year, the company was accredited with BizSAFE Level 3 by Workplace Safety & Health Council. The company also achieved “Superbrands” status and “Top Influential Brand” status for the Bread Category in 2017, further entrenching Gardenia as Singaporean’s preferred bread brand.

To provide greater convenience and accessibility to Gardenia's products, the company became the first bakery in Singapore to introduce the loaf bread vending machine. These vending machines are located in selected high density residential areas, factories, student hostels and schools to serve consumers 24 hours a day, rain or shine.

The company has a multi-brand portfolio, with a second bakery brand, Bonjour to cater to differing consumers’ taste. Since 1998, Bonjour has been carrying its own range of white, wholemeal and speciality breads, as well as croissants and buns for its consumers. With a fun but creative brand personality, Bonjour seeks to deliver tasty products with interesting flavours such as Bonjour Pandan Bread, Bonjour Choc Chip Loaf and Bonjour Butterscotch Loaf. In 2017, Bonjour was also awarded the “Top Influential Brand” status for the Bread Category.

Gardenia operates two bakery plants in Singapore, while the QAF group has a new plant in Johor, Malaysia, Farmland Bakery, which produces bakery products for Gardenia and Bonjour.

VISITGARDENIA SINGAPORE WEBSITE

Gardenia Singapore’s bakery plant at Pandan Loop, Singapore

Singapore

In Singapore, Gardenia has evolved from a humble in-store bakery into two full-fledged automated bakery plants producing more than 200,000 freshly baked loaves and buns daily. For close to forty years, Gardenia has established itself as a household name, producing a wide range of products suitable for all age groups and for any occasion. The Gardenia product range currently comprises more than 55 different varieties of white, wholemeal and specialty breads, buns and wraps, European crusty country breads, and quick frozen par-baked or fully-baked gourmet breads.

Gardenia is associated with qualities such as good taste, freshness, trust and reliability. These brand values have assisted the company to win various accolades. Gardenia was the first bakery in Asia to be awarded the prestigious ISO 9002 Quality Certificate in 1996 and HACCP safety certification in 2001. In 2015, Gardenia’s steadfast commitment to the maintenance of the highest standards of food safety was rewarded when it became the first bakery in Singapore to be awarded the Platinum award from the Agri-Food and Veterinary Authority (AVA) for attaining ‘Grade A’ status for excellence in food hygiene, sanitation and processing for 20 consecutive years, from 1995 to 2014. To-date, Gardenia continues to achieve ‘Grade A’ status annually.

Gardenia Singapore’s bakery plant at Pandan Loop, Singapore

In 2017, Gardenia achieved the status of “Singapore’s Number 1 Selling Bread Brand”, leading the bread industry in the “Total Bread Category” and “Wholemeal Bread Segment” both in sales value and volume, in a survey conducted by The Nielsen Company. The same year, the company was accredited with BizSAFE Level 3 by Workplace Safety & Health Council. The company also achieved “Superbrands” status and “Top Influential Brand” status for the Bread Category in 2017, further entrenching Gardenia as Singaporean’s preferred bread brand.

To provide greater convenience and accessibility to Gardenia's products, the company became the first bakery in Singapore to introduce the loaf bread vending machine. These vending machines are located in selected high density residential areas, factories, student hostels and schools to serve consumers 24 hours a day, rain or shine.

The company has a multi-brand portfolio, with a second bakery brand, Bonjour to cater to differing consumers’ taste. Since 1998, Bonjour has been carrying its own range of white, wholemeal and speciality breads, as well as croissants and buns for its consumers. With a fun but creative brand personality, Bonjour seeks to deliver tasty products with interesting flavours such as Bonjour Pandan Bread, Bonjour Choc Chip Loaf and Bonjour Butterscotch Loaf. In 2017, Bonjour was also awarded the “Top Influential Brand” status for the Bread Category.

Gardenia operates two bakery plants in Singapore, while the QAF group has a new plant in Johor, Malaysia, Farmland Bakery, which produces bakery products for Gardenia and Bonjour.

VISIT GARDENIA SINGAPORE WEBSITE

Gardenia Singapore awards

Gardenia Malaysia’s bakery plant at Section 23, Shah Alam, Malaysia
Awards won by Gardenia Malaysia in 2022 and 2021

Malaysia

In Malaysia, Gardenia is a 50% joint venture of the QAF Group. The Gardenia plants are capable of producing more than 900 million loaves, snack cakes, buns, rolls and waffles per annum, making it one of the largest wholesale bakeries in South-east Asia. Since 2019, the company has hit the RM1 billion mark in annual sales.

Credited with revolutionising the bread industry, Gardenia was the first bakery in Malaysia to undertake the direct distribution of its own bread and provide consumers with essential nutritional information and the consumption expiry date on each loaf of bread.

Gardenia Malaysia has an excellent and extensive distribution network throughout Peninsular Malaysia, including Langkawi Island. As part of its commitment to provide customers with the highest quality products, the Gardenia operations have attained ISO 22000:2018 and HACCP certification.

In 2006, Gardenia Malaysia won the Superbrands Consumers’ Choice Award, and the Malaysia’s Choice Award in 2008, both awarded by Superbrands Malaysia. Subsequently, under the Superbrands Survey for Malaysia’s Top Ten Brands conducted by The Nielsen Company, which include international brands, Gardenia has won 7th Place in 2009 and 3rd Place in 2011.

From 2010 to 2018, Gardenia Malaysia was voted Malaysian consumers’ most preferred brand, winning the “Putra Brand Gold Award” in the Foodstuff category. Gardenia Malaysia was also awarded the “Putra Brand Icon” in 2013 as a recognition for its consistent winning of the Gold Award, and in 2015 clinched the “Putra Malaysian Marketer of the Year Award”.

Subsequently from 2019 to 2022, Gardenia was honoured with the “Putra Brand Platinum Award (Foodstuff Category)”. In addition to that, in 2019, Gardenia Malaysia was awarded with the “Putra Hall of Fame”, an award accorded to brands that consistently won the top spot in their respective categories for 10 successive years.

Apart from the Platinum Award won in 2020, Gardenia’s brand communications, product innovation and strong sense of corporate social responsibility cemented Gardenia Malaysia’s status as Malaysian consumers’ most favourite brand, winning it the prestigious “Putra Brand of the Year” award - the top award of the Putra Brand Awards.

The Putra Brand Awards is the premier brand award in Malaysia. Also known as the People’s Choice Awards, brands are picked by Malaysian consumers via a robust survey. It is the only brand award endorsed by MATRADE (Malaysia External Trade Development Corporation) and supported by the Branding Association of Malaysia, the Malaysian Advertisers Association and the Media Specialists Association.

For its Corporate Branding, Gardenia Malaysia’s initiatives and campaigns have been recognised by the Public Relations and Communications Association of Malaysia through the presentation of the prestigious Malaysia Public Relations Awards. In 2021, Gardenia Malaysia was awarded the Bronze award for its campaign, “Beacon Amid the Pandemic”. In 2022, Gardenia Malaysia was honoured with the Gold Award, in recognition of Gardenia Malaysia’s efforts to promote mental health literacy and increase mental health awareness through its “Wellness Begins at Home” campaign.

In 2019, Gardenia Malaysia diversified into the production of NuMee yellow noodles. NuMee contains no artificial colouring and is the first pasteurised fresh yellow noodle in the Malaysian market. In the same year, Gardenia launched a range of soft and tasty tortilla wraps, the Gardenia Roll-Up Wraps in three variants, Classic, Wholemeal and Garlic.

In 2021, Gardenia Malaysia introduced Toast’em Pandan Coconut. The aromatic fragrance of pandan bread infused with flavourful coconut and with hints of gula melaka appealed to consumers’ local tastes. Gardenia Malaysia also launched two premium cream rolls, Gardenia QuickBites Gold in two flavours, Black Forest and Salted Caramel. These chocolate buns are targeted at consumers who prefer buns with a rich and creamy filling.

In 2022, Gardenia Malaysia has achieved a new milestone with the launch of its NuMee Instant Noodles. Gardenia NuMee Instant Noodles offers rich aroma, good taste and great noodle texture that caters for all Malaysians. It comes in three flavours, namely Curry, Chicken and Fried Noodles Original Flavour.

Gardenia Malaysia’s newest state-of-the-art production facility commenced operations in 2018. In 2021, a new roll and bun combination line was installed and has successfully baked off. The company operates from eight plants, including the QAF Group’s plants in Shah Alam and Johor.

VISITGARDENIA MALAYSIA WEBSITE

Gardenia Malaysia’s bakery plant at Section 23, Shah Alam, Malaysia
Awards won by Gardenia Malaysia in 2022 and 2021

Philippines

In the Philippines, Gardenia dominates the packaged bread market. Its wide array of superior bakery products include sandwich breads, health breads, flavoured loaves, pandesal, buns, snack cakes, toasts and pocket sandwiches.

Gardenia’s commitment to quality won it the coveted ANCA Award as the most “Outstanding Bread Manufacturer” by the Consumer's Union of the Philippines from 2004 to 2008, and “Superbrands” status from 2004 to 2010. In 2011, the Department of Trade and Industry awarded Gardenia the Pro-active Program Achievement Awards in three categories, namely, Labor Management Relationship, Family Welfare/Community Relations, and Quality and Productivity.

The Gardenia plant in Binan, Laguna was the first in the Philippine bread manufacturing industry to be awarded both ISO 9001/2008 Certification and HACCP Certification for food safety.

Gardenia products are delivered daily, ensuring that only freshly-baked bread reaches consumers every day. Products from Gardenia’s plant at Laguna are widely distributed throughout the entire Luzon archipelago, while its Cebu plant caters to the Visayas and Mindanao markets. To meet the growing demand from consumers, Gardenia will be setting up a new production plant in Mindanao and Luzon.

VISITGARDENIA PHILIPPINES WEBSITE

Gardenia Philippines’ bakery plant at Laguna, Philippines
Co. Reg No. 195800035D
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